PENGARUH LITERASI KEUANGAN, FINANCIAL STRESS, INCOME STABILITY TERHADAP PERILAKU KONSUMTIF MAHASISWAFEBUNPERBA

ABSTRAK
Perilaku konsumtif mahasiswa di era digital merupakan fenomena kompleks yang dipengaruhi tidak hanya oleh ketersediaan dana, tetapi juga aspek psikologis dan literasi keuangan. Penelitian ini menganalisis pengaruh literasi keuangan, financial stress, dan income stability terhadap perilaku konsumtif mahasiswa Fakultas Ekonomi dan Bisnis Universitas Perwira Purbalingga. Penelitian menggunakan pendekatan kuantitatif dengan desain survei terhadap 166 responden yang dipilih secara acak dari populasi 281 mahasiswa menggunakan rumus Slovin, dengan Theory of Planned Behavior sebagai kerangka teori. Data dianalisis menggunakan Structural Equation Modeling-Partial Least Squares (SEM-PLS) melalui SmartPLS. Hasil penelitian menunjukkan bahwa literasi keuangan dan financial stress masing-masing berpengaruh positif dan signifikan terhadap perilaku konsumtif, sementara income stability tidak berpengaruh signifikan. Temuan ini mengindikasikan bahwa pengetahuan finansial dan kestabilan pendapatan saja belum cukup mengubah kebiasaan konsumsi mahasiswa, sedangkan tekanan finansial justru mendorong belanja sebagai bentuk pelampiasan emosional. Penelitian ini menyimpulkan bahwa faktor psikologis, khususnya tekanan finansial, lebih menentukan perilaku konsumtif dibandingkan literasi keuangan maupun kestabilan pendapatan. Temuan ini mengimplikasikan pentingnya edukasi keuangan bagi mahasiswa yang berorientasi pada pengendalian diri dan pengelolaan emosi, bukan hanya peningkatan pemahaman konsep keuangan atau jaminan pendapatan tetap.
Kata Kunci: Literasi Keuangan, Financial Stress, Income Stability, Perilaku Konsumtif Mahasiswa.

ABSTRACT
Consumptive behavior among university students in the digital era is a complex phenomenon shaped not only by financial availability but also by psychological factors and financial literacy. This study analyzes the influence of financial literacy, financial stress, and income stability on the consumptive behavior of students at the Faculty of Economics and Business, Universitas Perwira Purbalingga. Using a quantitative survey design, 166 respondents were randomly selected from a population of 281 students via the Slovin formula, with the Theory of Planned Behavior as the theoretical framework. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS. Results show that financial literacy and financial stress each have a positive and significant effect on consumptive behavior, while income stability shows no significant effect. These findings suggest that financial knowledge and stable income alone are insufficient to alter students' consumption habits, whereas financial pressure drives spending as a form of emotional coping. The study concludes that psychological factors, particularly financial stress, play a more decisive role in shaping consumptive behavior than financial literacy or income stability. This implies that financial education for students should focus on self-control and emotional management, rather than solely on improving financial understanding or ensuring stable income.
Keywords: Financial Literacy, Financial Stress, Income Stability, Student Consumptive Behavior.