PEMBUATAN VIDEO SEBAGAI MEDIA PROMOSI UNTUK MENGENALKAN OBYEK WISATA BUKIT SIKUNIR

Abstrak
Bukit Sikunir merupakan objek wisata di Dataran Tinggi Dieng yang
memiliki daya tarik berupa matahari terbit, lautan awan, dan keindahan alam.
Namun, penyampaian informasi melalui media visual masih perlu dikembangkan
untuk Mengenalkan minat wisatawan. Penelitian ini bertujuan menghasilkan video
promosi sebagai media informasi dan promosi Bukit Sikunir. Metode yang
digunakan adalah Research and Development (R&D) dengan model 4D yang
meliputi Define, Design, Develop, dan Disseminate. Data diperoleh melalui
observasi, dokumentasi, dan wawancara dengan pengelola. Video dikembangkan
melalui proses perancangan, pengambilan gambar, dan penyuntingan menggunakan
Adobe Premiere. Hasil validasi dari dua validator memperoleh skor 20 dari 24 atau
sebesar 83%, sehingga video dinyatakan valid dan layak digunakan tanpa revisi.
Video kemudian disebarluaskan melalui media sosial TikTok. Hasil penelitian
menunjukkan bahwa video promosi dapat menjadi media yang informatif dan
menarik untuk memperkenalkan potensi Bukit Sikunir serta Mengenalkan daya
tarik wisatawan.
Kata kunci: Bukit Sikunir, Video Promosi, Media Promosi, Research And Development,
Model 4D, Daya Tarik Wisata.

Abstract
Bukit Sikunir is a tourist attraction in the Dieng Highlands known for its
sunrises, sea of clouds, and natural beauty. However, the presentation of
information through visual media still needs to be improved to boost tourist interest.
This study aims to produce a promotional video as a medium for information and
promotion of Bukit Sikunir. The method used is Research and Development (R&D)
based on the 4D model, which includes Define, Design, Develop, and Disseminate.
Data was collected through observation, documentation, and interviews with the
managers. The video was produced through a process of design, filming, and editing
using Adobe Premiere. The validation results from two validators yielded a score of
20 out of 24, or 83 percent; thus, the video was deemed valid and suitable for use
without revision. The video was then shared on the social media platform TikTok.
The results of the study show that promotional videos can be an informative and
engaging medium for showcasing the potential of Sikunir Hill and increasing its
appeal to tourists.
Keyword: Bukit Sikunir, Promotional Video, Promotional Materials, Research And
Development, 4D Model, Tourist Attraction.